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12/02 Abhishek
Partner at Talencia Consulting LLP

Views:1321 Applications:389 Rec. Actions:Recruiter Actions:46

Chief Marketing Officer (15-18 yrs)

Mumbai Job Code: 891828

Chief Marketing Officer

Marketing Strategy & Planning :

- Design and implement marketing strategies to establish Brand as a Digital Based Firm

- Analyze marketing metrics, forecast market trends and set specific goals.

- Develop a marketing plan and budget for yearly marketing activities, events, and projects.

- Develop an alliance with event sponsors, B2B prospects, and social decision makers.

Brand Management :

- Building the Brand Affinity & Equity across different segments of customers

- Understand the core brand values, lead the corporate brand identity and brand purpose projects.

- Manage the brand communication strategy and ensure that it measures up to the overall consumer positioning via Advertisements - Electronic, Digital, Print.

Digital & Content :

- To work with CDO & Team to design the digital content strategy with objective of increasing Brand Reach, Engagement with Clients and prospects and overall Business Impact.

- Develop, implement, track and optimize digital marketing campaigns across all digital channels.

- Manage the digital engagement (SEO, SMM, Website) with the consumers by offering best in class digital experience.

- Plan and manage large-scale events with the Event Management team.

Customer experience & PR :

- Deliver superior customer value proposition that enhances the customer experience in order to grow overall customer base and loyalists, leading to a sustainable and profitable business growth.

- Maintain a favorable public image (via events, reports, articles, press releases, stories) by communicating programs and accomplishments.

Skills, Qualifications & Prior Experience :

- A Masters degree, preferably MBA, from a reputed college/university.

- Post Qualification Experience of 15-18 years.

- Has already been a successful marketing leader with strong planning and execution skills.

- Self-driven, results-oriented with a missionary zeal to exceed goals.

Women-friendly workplace:

Maternity and Paternity Benefits

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