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Chief Marketing Officer (10-25 yrs)
1. Branding and Marketing
- Build a creative and impactful branding and marketing strategy.
- Conceptualize and drive communication of our story to the external world including students, parents, schools, counsellors, industry, influencers.
- Use digital first strategies for rapid market penetration and brand prominence.
- Drive impactful PR consistent with our brand image.
- Create innovative brand messaging to guide content marketing and social media efforts.
- Provide insights for program enhancements and fine-tune marketing strategies in line with our brand image.
2. Admissions and Outreach
- Provide hands-on leadership to senior team members driving outreach and admissions across the undergraduate program, Master's Program and PhD, and drive synergies and collaboration.
- Own and lead the entire outreach effort across on-ground and digital modes, and a close eye on attracting diverse applicants across socio-economic background, geography and gender.
- Own and lead the admissions process across programs and ensure that we meet our targets annually, with a very high and consistent bar on merit.
- Conceptualize and execute unique events and conferences for brand-building.
3. Industry Engagement, Careers and Placement, Alumni engagement
- Build few strategic and deep industry partnerships with marquee companies.
- Build vast industry relationships and oversee careers and placements, including capstone projects, internships and full-time roles across various programs. Leverage diverse ecosystem of founders, entrepreneurs and own networking.
4. Leadership and team building
- Provide strategic guidance as well as hands-on leadership to a large team across outreach and admissions, careers and placements and alumni engagement
- Drive a culture of high performance, collaboration within and across teams, and work to nurture and empower talent.
- Epitomize and drive our core values
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