Location: Mumbai  Consumer Insights as a function works closely with multiple functions such as the marketing teams and business verticals to partner them in brand/portfolio planning and market planning, design products and services and measure their feedback from the customer.   Purpose of the role:  - Take responsibility for the generation of consumer insights  - Proactively integrate consumer insights into product conceptualization and service strategy  Top Accountabilities :  To generate consumer and market insights and help drive business. To manage the Market Research function which involves managing customer satisfaction surveys, transactional surveys, customized researches such as concept tests, product diagnostics, qualitative, consumer connects etc.  - To liaise with business teams, understand the business issue and develop comprehensive research briefs  - Agency selection basis the research approach   - Handhold agencies in development of the questionnaire  - Monitor fieldwork quality - Conduct quality checks and audits   - Analyse data and handhold agencies in the process of delivering consumer insights   - Need to develop and performance manage a core group of researchers reporting to him/ her - Mentor them in day to day work, - monitor their output so that it meets the expectations of quality. Develop the team so that we have the best research knowledge base to deliver consumer insights  - Establish and manage the market research budget  Qualification & Experience required :  - Postgraduate in Management, preferably from a premier institute  - 6-10 years of relevant experience in consumer research, preferably in a leading market research agency   - Proficient level of consumer understanding, thorough understanding of commercial drivers and ability to deal with unstructured situations with ownership and agility  - Ability to work under strict deadlines and deliver under pressure  - Ability to take ownership of projects and drive it seamlessly  - Should be a self-starter and self-motivated   - Should be able to manage a team

Mumbai

Chief Manager/Senior Manager - Consumer Insights - Market Research Agency - IIM/ISB/MDI/FMS 

Chief Manager/Senior Manager - Consumer Insights - Market Research Agency - IIM/ISB/MDI/FMS  ,Job Description for Chief Manager/Senior Manager - Consumer Insights - Market Research Agency - IIM/ISB/MDI/FMS  in Kairos Consulting India in  Mumbai for (6-11) years of experience. Apply Now!

Job Description for Chief Manager/Senior Manager - Consumer Insights - Market Research Agency - IIM/ISB/MDI/FMS  in Kairos Consulting India in  Mumbai for (6-11) years of experience. Apply Now!