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22/02 Avinash Pakhre
Senior Consultant at RGF Select

Views:1820 Applications:117 Rec. Actions:Recruiter Actions:5

Chief Manager/GM - Customer Value Proposition - Insurance (7-12 yrs)

Gurgaon/Gurugram Job Code: 544320

Role- Chief Manager/ GM Customer Value Proposition

Reports to - Department Marketing

Individual Contributor role

Location- Gurgaon

Role Summary- Drive Customer Value management activities for the retail customers, working closely with cross functional groups to drive customer recommendation and loyalty, resulting in incremental commercial value for the business

Key Responsibilities

- Creation and execution of customer engagement campaigns across all segments

- Identification of pain points and moments of delight within the customers journey and creation of plans to address & amplify

- Construction of a customer value management framework and strategy which is based on customer life time value

- Develop propositions for various segments of customers along with products, analytics and renewals team to drive persistency and share of wallet

- Development and execution of marketing materials and content for customers and measurement of their success

- Develop, own and execute customer communication

- Management of agencies involved in these activities

- Work closely with Consumer insights team to feed into and drive output from customer listening posts and ensure the same is fed into new product development process and improvement of propositions and customer experience

Requirement

Master of Business Administration or Equivalent Degree

- 10-12 years of overall experience

- Experience in customer marketing, upsell/VAS campaigns with extensive application of data management/ analytics

- Industry - Insurance

- Marketing/product mgmt experience which should include developing and launching retention and cross sell campaigns

- Experience of operating in a regulated industry will be highly advantageous

- Strong interpersonal skills with a challenging and persuasive manner, to win and maintain the respect of colleagues across the business at all levels;

- Clear communication and presentation skills;

- Extensive analytical and numerical skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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