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17/12 HR
Partner at Serche Assure

Views:135 Applications:34 Rec. Actions:Recruiter Actions:20

Chief Manager - Digital Product & Experience - Health Insurance Firm (7-12 yrs)

Mumbai Job Code: 874142

Online sales process product development -

- Digital development of the online sales process for various products

- Adherence to compliance/legal aspects of online buy

- User friendliness of online sales process

- Cost monitoring through optimized use of assets

- Monitoring release cycles & CRs for online journey

- Usage of online process for various customer journeys - Page views

- Time spent

- Goal Completion

- Number of partners onboarded

- Product Performance

- Web/App load time

- Code Optimization

- Bounce Rate

- Exit Rate

Customer Experience:

- NPS

- Ease of use

- Customer experience in terms of queries raised

- Customer satisfaction in terms of resolution TATs

Projects - Online Buy for all products

- Seller Portal

Key Result Areas Supporting Actions :

Product Development - Building scope and requirements for digital platforms

- Understand and lead analyses of the competitive environment, customers, and product metrics to determine the right set of features to drive engagement

- Translate product strategy into detailed requirements and prototypes

- Work with design team to guide design of simple and intuitive user interfaces and experience

- Considering the product lifecycle - own, prioritize and execute the product roadmap

- Supporting the technical team during the build-out of the product

- Brief the QA team and self-QC the finished product knowing the initial product requirements

- Define and analyze metrics that inform the success of product across digital channels

- User Experience enhancements 


- Enhancing product feature-wise flow and usage and defining new user journeys

- Analyzing data to understand the various user pain points and then making changes to the product accordingly

- Create tools to empower customer service to handle customer queries better and faster

- Managing Product Release Cycle management 


- Owning the product development lifecycle month-on-month

- Prioritizing feature development and enhancements for every release

- Setting timelines and stakeholder management for features

- Using analytics to optimize process flows and identify/solve customer issues

- Continuous enhancement/optimization of online/agent Insurance buying journeys 


- Creating new user buy journeys

- Optimizing existing buy journeys through the help of data

- A/B testing

- Studying various trends to understand user drop-offs; user pain points and making changes to the journeys accordingly

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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