A life insurance firm is looking for CM/DCM for Marketing, branding, event activation.

Location: Mumbai

Objective of the Role :

To help organisation achieves its brand & business objective by providing marketing and communication solutions to channel.

Key responsibilities:

- Distribution acquisition and engagement

- Provide go to market strategy & solution for distribution acquisition

- Build compelling positioning for CHANNEL for various distribution segments like Life Advisors, Agency partners, DPO, POS etc

- Develop Segmented marketing solutions for recruitment of LA from various professions like doctors, CAs, bankers, etc

- Create recruitment tools like business opportunity & career opportunity pitch, collaterals, tools, AVs etc

- Provide distributors lead generation tools, activation and communication solution

- Identify best practices and popularise it across the channel through FHIs

- Build programs and kit to drive long term partnership and positive image of LAs

- Support distribution to drive sales and customer acquisition

- Product launch across the CHANNEL through Road shows, Town halls etc

- Sales wave to drive business during key seasons and product launches

- Provide sales enabling tools to LAs to sell, cross sell and build relations

- Provide customer lead generation tools, activation and communication solutions

- Leverage digital to help them build business

- Leverage regional opportunities by working closely ZVPs with Regions

- Branch launch and Branch Branding

- Create impact and consistent new branch and partner office launch across the CHANNEL network

- Ensure consistent communication across all the branches as well channel partner offices like DPO, POS etc as per the brand guidelines

Business and competitive intelligence-

- Keep a track of business movement and impact created by marketing interventions

- Ensure continuous flow of information on Competitive Activities

Budget and spends-

- To be overall custodian of CHANNEL marketing Budgets and Spends as per plan and provide continuous updates

Work Experience:

Experience: 7-10 years

Specialisation: marketing communication, brand management, Event & activation

Necessary (Positive):

- Ability to write Communication brief to creative agency

- Analytical and communication skills and good at making presentations

- Ability to handle work through agencies and vendors

- Worked in Life insurance company with Agency dominance.

Educational Qualifications:

- Above 60% or distinction holders in school and graduation

MBA(must)- Marketing

Business School - B, B+, A grade B-school.

If the above job is suitable to you then kindly share your updated CV. In case you are not interested then kindly pass this to your friends and colleagues.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.