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Lead Consultant at Kelly Services India Pvt Ltd
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Chief Manager - Brand/Communication & Activation - Building Materials & Sanitaryware (10-12 yrs)
The opportunity is with leading brand in Building Materials and Sanitaryware.
Candidate Specifications :
- 10-12 years of total experience in handling brand marketing of consumer brands at a National level.
- 5+ years of experience in generating and translating customer insight into brand plans
- Should have independently managed a Product/ brand Portfolio/business line to generate top line growth and drive cost efficiency
- Experience and expertise in developing and managing complex, BTL programs, activations with defined metrics and success parameters
Preferably from Consumer Goods, FMCG, Electronics, Lighting
Job Role :
- Develop India plan for brand portfolio drawing on brand, influencers, consumer, markets, environment etc. Inspire commitment and alignment of the regional team behind brand initiatives and campaigns
- Conceptualize, manage and execute an impactful and innovative Influencer Program to engage with the architect/designer community, forge strong relationships and leverage to drive higher visibility, advocacy and adoption of the brands by KOLs.
- Develop a 3-5 year program plan for continuous engagement
Brand Communication and Activation :
- Develop effective activation and promotion programs to achieve impactful and best quality results, define clear KPIs for the BTL programs and execute with excellence
- Win in on-ground/in-store with speedy execution of VM and displays, high quality of installation and regular maintenance
- Plan GTM activation & promotion for all NPD launches in collaboration with product teams. Allocate & prioritise promotion resources. Track timely launch implementation and impact
Strategic Alliances and Partnerships :
- Lead, nurture, develop concept and working business plan to promote strategic alliances and partnerships which can build the brand's equity in the mid to long term; qualify and execute PPP proposals.
Interested Candidates may apply.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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