Chief Manager/AVP - Digital CAM Lead (5-10 yrs)
- Drive data insights driven customer engagement to deliver Business through Analytics /Analytical platforms
- Data mine the business portfolio and arrive a data driven strategy for business objectives
- Design analytical Channel engagement strategy (Channel campaigns) through available analytical platforms
- Achieve campaign business targets through Channel Campaigns (Coverage Drives)
- Engage with Analytics to form differential strategies basis type of industry & nature of entity
- Design the implementation docket, execution of Channel Campaigns with help of all stakeholders for implementation of customer engagement/upsell/x-sell initiatives
- Data & Analytics support to Channel / Business stakeholders.
- Measure periodic interim and end campaign KPI performance and alter strategy to improve the effectiveness
- Meet/exceed business objectives through design of experiments (DOE's)
- Interact with data scientists / internal and external technology stakeholders for building analytical solutions towards objective of analytical business delivery.
- Strong communication skills for effective interaction with business stakeholders
Job Requirements:
- Graduate / MBA is desired with flair for Business and Analytics
- Be a critical thinker with strong problem-solving skills.
- 5 years+ Banking / Finance experience (Preference - Data Analytics, Data mining etc)
- Strong mastery of Microsoft Office tools (specifically Excel)
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