Chief Manager/AVP - Digital CAM Lead

- Drive data insights driven customer engagement to deliver Business through Analytics /Analytical platforms

- Data mine the business portfolio and arrive a data driven strategy for business objectives

- Design analytical Channel engagement strategy (Channel campaigns) through available analytical platforms

- Achieve campaign business targets through Channel Campaigns (Coverage Drives)

- Engage with Analytics to form differential strategies basis type of industry & nature of entity

- Design the implementation docket, execution of Channel Campaigns with help of all stakeholders for implementation of customer engagement/upsell/x-sell initiatives

- Data & Analytics support to Channel / Business stakeholders.

- Measure periodic interim and end campaign KPI performance and alter strategy to improve the effectiveness

- Meet/exceed business objectives through design of experiments (DOE's)

- Interact with data scientists / internal and external technology stakeholders for building analytical solutions towards objective of analytical business delivery.

- Strong communication skills for effective interaction with business stakeholders

Job Requirements:

- Graduate / MBA is desired with flair for Business and Analytics

- Be a critical thinker with strong problem-solving skills.

- 5 years+ Banking / Finance experience (Preference - Data Analytics, Data mining etc)

- Strong mastery of Microsoft Office tools (specifically Excel)