Chief Executive Officer - Internet/Online Trading Business

10-15 years experience in Leadership Role- sales and Marketing

Currently VP/GM position in an online trading business - Internet/online selling particularly gems and jewelry- Leadership in driving Marketing Strategy, Online Advertising & Demand Generation, Product Management, and Conversion Rate Optimization for B2C & B2B businesses.

Develop brand positioning and identity. Planning and development of Brand campaign, Demand generation through online and offline vehicles, while optimizing cost of acquisition

Planning, design and rollout of key features of the website, Improve ROI for online media spends through advanced attribution modelling & testing.

Responsible for Competitive Strategy, Promotions & Alliances