Chief Executive Officer - eCommerce - FMCG

Only people who are @ current ctc of 1 crore plus should apply otherwise it will not be considered.

Company: FMCG Company

Position: CEO - E Commerce

Location: Open

Reports into - Directors (Board of Director)

Role Objective:

As a CEO (E-Commerce), the key role objectives would be as follows:

- Key role would be to strategise for aggressive and profitable growth of Cos FMCG business on the E- commerce Platform

- He will be responsible for conceptualizing and implementing Brand Marketing & Sales strategies for Cos FMCG brands in the On-Line space.

- Takes overall responsibility for close monitoring and achievement of budgeted targets for Sales and Profits

- Implement Marketing and Brand Management strategies which will lead to higher Brand Strength in all its measurable parameters like Market shares, brand Awaeness and Brand Saliency scores.

- Build and manage a team of Professional managers to ensure delivery of rapid growth and current business plans in the region.

- Evaluate the possibilities of Geographical expansion of the business in the region.

- Being the senior most representative of the company, play the role of the Ambassador for Co in the region.

- Manage effectively all the business relationships in the region with key partners like Distributors, Sub distributors, ad agencies, market research agencies, Other suppliers of services etc.

- Ensure monthly Reporting of Performance in all its aspects to Head office on a monthly basis. Develop and prepare key messaging and presentation material for Senior Management as and when required.

- Coach, mentor and raise the team's ability to deliver and exceed expectations while creating opportunities for succession plan

- Ensure compliance by Cos on all regulations, licensing requirements, product quality requirements and ensure all other legal and statutory norms are adhered to as per local rules and procedures.

- Develop unique value propositions, business partnership, and category management as well as call to action oriented advertising targeted towards key customer segments that increases brand awareness.

- Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs.

- Measure the effectiveness of the marketing department and implement improvements as required.

- Maintain strong working relationships and communications with the Supply Center, Inventory Management: monitor inventory parameters, measure related KPI's. Coordinate inventory planning and replenishment of raw materials, components, and finished goods in conjunction with Supply Team.

Key Internal Interfaces

Board of Directors : For all major strategic and policy level decisions

All Departments: For all shared resource requirements and related issues.

Operations: For coordinating domestic operations with international requirements to ensure supply chain efficiencies. Statutory Bodies in various countries

For Licensing, approvals and various other regulations.

Job Requirement:

Education:

Desired Experience:

- Top B School MBA from premier Institutes in India or abroad.

- A minimum of 15-20 years of Work experience comprising of a judicious mix of Line Sales and Marketing /Brand Management/ Category Management with most recent experience in Establishing a stable and growing e-commerce business.

It would be desirable if the candidate has some experience of managing a P & L for a few years.

Desired Skills:

Functional:

- Sales and Distribution Mgt. (brought upfront)

- Marketing / Brand Management skills

- Communication development / marketing Research

- Promotions Management

- Team Training & Development.

- Knowledge of local language desirable, though not essential

- Strategic & Creative Thinking

- Ability and attitude to take full ownership of regions topline and bottomline.

- Good analytical and conceptualistaion skills

- Planning & Organizing

- Excellent Communication & Negotiation Skills

- The ability to inspire, motivate and lead a team

- Leadership

- Strong analytical, Planning, forecasting & budgeting/ financial skills

Only senior individuals with Top B School MBA and top FMCG co experience @ Marketing Head or International Marketing or Country Head level should send their updated CVs