Chief Digital Officer - Automotive - IIM/ISB/FMS/MDI

Experience: 10+ Years

Industry: Automotive

Education: B.E. / B. Tech / BSc + MBA OR Only MBA (Premium Institutes)

Location: Pune

Key Responsibilities:

- As a Chief Digital officer will be responsible for planning, developing, implementing and managing the overall digital marketing strategy for the organisation.

- Organize, manage, lead and train Digital marketing the team.

- Stay up to date with the latest technology and best practices

- Manage all digital marketing channels (e.g., website, blogs, emails and social media) to ensure brand consistency

- Track SEO and Google Analytics data and make complex analysis.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) prepare marketing budget.

- Develop specific campaigns to create and maintain high levels of customer interaction.

- Liaise with Product, Design and Sales team to increase client satisfaction through cohesive strategies.

- Forecast sales performance trends and act proactively to increase market segment

- Monitor competition and provide ideas to stand out.

- Identify trends and insights, and optimize spend and performance based on the insights.

- Analyze brand positioning, consumer insights and establish Brand Marketing Strategies maintain brand presence in the market.

- Shape and communicate our vision and mission.

- Translate brand elements into plans and go-to-market strategies.

- Overseeing the online brand marketing campaigns on digital channels such as LinkedIn, Facebook, YouTube, business websites, email and so forth.

- Develop and execute influencer marketing strategies and creative campaigns.

- Identify and build relationships with prominent influencers and thought leaders.

- Research relevant industry experts, competitors, target audience and users

- Brainstorm new, creative approaches to influencer campaigns

- Planning, implementing and executing Media Marketing and Digital PR strategies.

Skills:

- 10+ Years of experience in developing and implementing digital marketing strategies.

- Strong understanding of how all current digital marketing channels function.

- Demonstrable experience in designing and implementing successful digital marketing campaigns

- Good knowledge and experience with online marketing tools and best practices.

- 10+ Years of hands-on experience with SEO, Google Analytics and CRM software

- Sense of ownership and pride in your performance and its impact on company's success

- Critical thinker and problem-solving skills

- Team player

- Good time-management skills

- Great interpersonal and communication skill