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21/01 Shripal Shah
Managing Partner at Meshlinks Consulting

Views:441 Applications:101 Rec. Actions:Recruiter Actions:59

Chief Brand Strategist - Travel/Hospital Business (12-18 yrs)

Mumbai Job Code: 1209755

About the company:

The Company is a Dream of an Individual which got fuelled by his passion to create a mark in the travel industry. The Founder & CEO Mr. Shah, who comes with 12 years plus experience from the Financial And investment background on boarded The first member of the core team, as COO with a 30 years plus of travel industry expert. The Company is an Online Travel Agency (OTA) for users who want to save on time & money. Vision is to disrupt the crowded OTA industry by reaching out to the consumer with a product which is easy to use and price competitive.

The company is targeting a Multi Million USD turnover in first year of its operations in India. The Company will be headquartered in Mumbai and will have its presence across India and Outside.

Job Overview :

The Management is looking for a passionate, creative, well informed and well-connected Female candidate / Member as their Brand Strategist to drive the dream and create a brand of recognition. As a Brand Strategist, expectation's from you , include but not limited to:

- Pre-empting / Anticipating and Analysing day to day Consumer insights and Behaviour to create Marketing Strategies.

- Working along with Advertising agency to arrive at a comprehensive reach out program that is Ascetically and Informative/Instructive, which includes Brand building, write out reach content both on the platform and social media Channels

- Work along with the Brand and Marketing agencies to promote Organisation brand and products across the Globe through different channels and medium for both online and offline campaigns.

- Candidate should have the necessary Experience and Exposure to Travel Industry and also a fair knowledge on how an OTA functions.

- Work alongside the Advertising agency to create the UX/UI designs, to Support Web Version and APPS Version for both, IOS & Android based tools.

Responsibilities :

- Assemble feedback from market data and own analytics to analyze the behaviour of customers to characterize the position of our company.

- Work along with creative team about promoting and marketing the projects they will be dealing with.

- Evaluate and implement improvements on digital strategy.

- Research the latest digital tools and interactive trends.

- Optimize SEO.

- Create integrated and cost-effective digital strategies.

- Drive value for the organization.

- Analyze and report on digital campaigns.

- Analyze customer and user data.

- Engage with clients, sales teams, and management.

- Map out how digital assets will be optimized for business results.

- Define and action digital events.

Requirements :

- Master Degree in advertising, marketing, communication science or equivalent.

- Excellent written and verbal communication skills.

- Age group between 35 to 45 years.

- Total experience of Min 12 years to max of 18 Years

- Storytelling skills.

- Firm grasp of current and emerging digital tools like Google analytics , IOT .

- Thorough understanding of digital touchpoints.

- Excellent interpersonal skills.

- Insightful and perceptive.

- Business knowledge.

- Deadline driven.

- Understanding of web analytics.

- Possess broad knowledge of best digital practices.

- Self-driven and passionate

Women-friendly workplace:

Maternity and Paternity Benefits

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