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Channel Activation Manager - Modern Trade & eCommerce - FMCG (4-10 yrs)
Channel Activation Manager MT (Modern Trade & E-Commerce)
- Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.
- Make NPD launches / Share gain plans in line with Organization goals
- Lead 3rd Party Merchandiser Organization and ensure delivery on input measures - KPIs and output measures: ROI & Spend Effectiveness.
- Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.
- Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.
- Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines
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