Channel Activation Manager - General Trade - FMCG

Channel Activation Manager - General Trade (FMCG)

Location: India | National Role | Function: Trade Marketing & Sales Strategy

Are you passionate about activating growth where it matters most - at the last mile?

We're on the lookout for a Channel Activation Manager - General Trade, who will drive national-level GT strategies, optimize trade spends, and elevate brand execution across India's complex and dynamic general trade network.

Key Responsibilities

Strategy & Execution:

- Lead planning and implementation of GT channel strategies across all brands and regions

- Support NPD launches and share gain programs in line with business priorities

- Anchor last-mile execution plans, ensuring consistent brand activation across outlets

Financial Stewardship:

- Own and manage annual, quarterly, and monthly trade spend budgets

- Track spend efficiency and continuously improve ROI of trade activations

Cross-Functional Collaboration:

- Partner with Supply Chain, Commercial, IT, and Sales teams to ensure flawless execution of channel plans

- Align closely with field force and sales leadership to drive agility and effectiveness

Process Excellence:

- Deep understanding of channel dynamics, category behavior, and shopper triggers

- Create activation blueprints that deliver brand objectives and improve market throughput

What We're Looking For:

- 5-7 years of total experience in FMCG, with at least 2+ years in GT or E-commerce (as a KAM, Category Manager, or Trade Marketer)

- Proven capability in channel strategy, activation planning, and execution

- Sharp business acumen, data-driven mindset, and hands-on problem solver

- Excellent project management, stakeholder handling, and field alignment skills

Educational Qualifications - MBA from a Premier B-School is a must