A Brand Strategist with passion for brand building and creating lasting impression among consumers. Improving product sales and market share leading to disproportionate business growth and long-term brand value.

Key Responsibilities:

- To develop a coherent marketing strategy for the company, including but not limited to a compelling brand story, positioning, key message, creative and communication elements, basis an understanding of competitive analysis & consumer behaviour.

- Define brand positioning and articulating customer proposition

- ATL Campaigns to increase customer base in every part of the marketing funnel

- Drive Same Store Tickets Growth by execution of marketing campaigns in collaboration with creative agencies

- To be the custodian of the consumer's voice and provide consumer insights through marketing research.

- Using consumer insights to drive positioning, new products and increased customer acquisition in specific segments Brand Awareness, Consideration, TOM, Attitudes and Barriers

- Creative thinker with a passion for ideas and deep understanding of all digital channels as a means for brand to communicate with online audiences.

- New Product Development and Pricing

- Social Media and PR

- Design and Customer Interaction touchpoint definition

- Overall share of voice of brand, social media engagement and followers,

- Cafe design, customer journey mapping and verbiage, creatives for in-store campaigns

- Responsible to oversee the creation of the business's content, for example, newsletter, blogs, social influencers, annual reports, and other marketing collateral materials.

Preferred Qualifications/ Skills:

- Preferring candidates from Top MBA Institutes (IIM, ISB, SP, NM, XLRI) - preferably engineer

- Looking for someone with 7-8 yrs of experience with at least 4-5 yrs of brand

- Preferably from Food FMCG or someone who has worked in Brand Strategy role in agency or who has worked with food brands

- Work directly with the founders in shaping and executing the strategy/vision of the brand

- Be a part of the transformative journey of creating a household brand in India from scratch

- Define your own path and build your own team

- One hell of a "FUN RIDE"

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