Center Manager

The role holder is responsible for creating brand visibility, generating leads and building professional partnerships with educational institutes.

Major accountabilities of position :

- Planning local level marketing activities and in-house campaigns for all product types in different geographies.

- Leading a team of Business Development Executives to drive timely and effective completion of ATL/BTL plans.

- Employing strong analytics and understanding of customer segments for all products to chart out impactful marketing strategies.

- Effectively establishing and reviewing plan vs achievement of short and long term targets and develops contingency measures for the same.

Builds professional partnerships with educational institutes in the regions by :

- Making impactful presentations in educational institutes in the region.

- Networking with external agencies like consultants, hospitals and educational institutes.

- Facilitating superior customer engagement initiatives with partners to create brand loyalty.

Meets city profit margins by :

- Analyzing local trends in marketing and experimenting with different channels and media to implement cost-effective marketing initiatives.

- Building a result-oriented culture in the team(s) to maximize use of resources and time.

- Contributing to the development and growth of the team members, building organization loyalty and reducing attrition.

- Ensuring zero data-leakage from the system.

- Ensuring optimum and effective use of marketing inventory.

Contributes to revenue generation at centers by :

- Driving team to close sales and follow up on the databases.

- Driving implementation of referrals and brand ambassadors programs to boost revenue.

- Guiding and mentoring team on closing cases and handling client relationships.

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