Center Head - Education Sales

To be responsible for growing revenue of the center and ensure efficient operations. To undertake activities which develop

a. Long-term demand for company's products

b. Brand image with customers & consumers, schools and other bodies to make SM a preferred learning center.

Key Result Areas Accountability:

1. Sales and Customer & Consumer satisfaction:

a. Drive student enrollments with budgeted yields such that the center operates at maximum capacity

b. Cross-sell & Upsell various products to existing students to increase yield/student.

c. To increase the %age conversion of inquiry to walk-in and enrollment through continuous sales training & objection handling efforts.

d. Drive renewals through a student-parent-teacher connect so that parents of SM students prefer renewal in SM.

2. Catchment marketing to improve brand Image

a. School Activation to build a deep relationship for HTLC with the teachers & students and gain market share in SM wrt enrollments.

b. Out center local market marketing activity viz RWA, local marketplace, leaflet insertions, etc.

c. Drive in center marketing activities such as referral program, workshops, etc for lead generation.

d. Map key competitor offerings to build stronger SM offerings.

e. Deploy marketing resources effectively viz promoters, collaterals, leaflets, etc f. Capture all relevant information of Walkins/customers effectively in the CRM.

3. Academic Operations

a. Build a strong relationship with CP, faculty, CAO, HoD.

b. Report & proactively resolve academic issues faced by students through company systems

c. Build connect with students & parents, updating them with necessary information on time

d. Center Operations:

- Report and proactively resolve center Infra issues as per defined TATs; keep admin costs as per approved policies & budgets.

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