Position : Regional Trade marketing manager Division : PC Industry : FMCG experience must Experience : - 2years in sales after completing their Post-graduation from premier institutes (or) tier 2 institutes - Currently at ASM level with 5+ years in sales who want to move to marketing (or) - 3+ years in trade marketing CTC : 17lpa + 3lpa Variable Year of Passing: 2014/2015 from tier 1/2 institutes Stability: Atleast 2-3 years in present company JD : - Achievement of volume/value targets by JC/QTR/year for total region with direct responsibility of all channels - Distribution and display leadership support to ZSM - Contribute in creating the correct RTM model; determine town and outlet penetration suitable for current and future business growth in the country. - Develop and execute Trade Marketing initiatives in coordination with the ZSM - Execute display and merchandising guidelines in EVERY channel; develop display aids, and local vendors in region. - Energize Field Force through innovative and exciting incentive plans that will make them stretch for challenging goals and exploiting the market potential. - Manage TP & TPR budgets at the region. - Pilot test key in-market initiatives, analyze results and make recommendations. - Regional custodian of Loyalty program in the retail/ wholesale channel and keep complete track of outlet wise business trends. Contribute continuous need-based refinement of Loyalty program in coordination with ZSMand implement in the country. - Secure key sales information from field sales and present business analytics and findings through planned reviews on a monthly basis. - Analyze data to gauge the effectiveness of key activities and promos through a pre-agreed control panel and use the analysis to fine-tune future activities - Evaluate the productivity of the field force

Chennai

CavinKare - Regional Manager - Trade Marketing 

CavinKare - Regional Manager - Trade Marketing  ,Job Description for CavinKare - Regional Manager - Trade Marketing  in CavinKare in  Chennai for (5-8) years of experience. Apply Now!

Job Description for CavinKare - Regional Manager - Trade Marketing  in CavinKare in  Chennai for (5-8) years of experience. Apply Now!