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CavinKare - Brand Manager (3-7 yrs)
PURPOSE OF THE JOB :
- To execute marketing led activities to generate sales
- To collect competitor pricing information and recommend suitable pricing
- To audit the outlets to identify the quality of all available brand elements, collateral exhibits and customer satisfaction.
JOB FUNCTIONS :
1. Execute the Brand plan :
- Activity to be tracked and learning to be circulated
- To provide inputs to improve planned activities
- Review and report performance of every brand level activity
2. Cross promotion and Tie UP's :
- Identify partner outlets and brands
- Tie up with them for co branded activities
- Initiate and implement brand activations
3. Competition Understanding :
- Keep a track of all competition activities
- Visit competition stores and collect pricing details
4. Consumer Understanding :
- To visits markets and evaluate customer insights by audit and interactions
- Circulate reports on the findings.
5. Govern the brand Guidelines :
- Highlight issues and ensure required changes are made
6. Events co-ordination and execution :
- Work closely with regional marketing team to plan events
- Co-ordinate with various departments and ensure execution of events as per requirement
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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