Assistant manager - Market research Key Responsibilities : - End-to-end project management to ensure robustness of MR initiatives across all categories - from brief initiation to translating research results into actionable insights - in consultation with line manager and cross-functional teams (CFTs) - Discussing and finalizing research brief with Brand Team, R&D team & PPG team - Coordinating with multiple external vendors and/or PPG team (for internal MR auditors) to arrange for best quote, timely receipt of research related documents and deliverables - Seeking & following up on approval of budget from Brand team on the project estimate and facilitating process of PO creation from Commercial team to commission the project - Briefing the vendors on research objectives, design & methodology, information areas, questionnaire design, analysis requirement, output format etc. - Reviewing questionnaires, study schedule, field coordination and study implementation - Travelling and supervising consumer interviews during fieldwork execution by TPAs to ensure that quality standards are being met - Physically conducting Face-to-Face consumer interviews to a) aid Brand Managers with quick & crude solutions to research questions and/or b) to directly collect information and understand the consumer firsthand - Closely monitoring all research projects across categories in order to ensure effectiveness and efficiency of the research calendar & budget - maintaining daily pipeline status report to that effect - Independent & proactive solutioneering to address any contingencies that might arise, in consultation with line manager and all concerned stakeholders - Finalizing research results with brand and R&D team for implementation - Coordinating with Brand team, PPG team & Commercial team for initiation and timely & accurate disbursement of payments to external vendors & MR auditors - Scanning for secondary sources of information - a) for understanding latest consumer and industry trends as an input into organization/ brand strategy and b) to aid in supporting results from primary research in order to create a holistic output - Synergizing with the MR team members (both at Marketing and R&D) as well as all CFTs to deliver best results and help in successfully fulfilling the CFT KRAs - Scouting for new vendors and service providers to improve the market research resources database - Systematic indexing and storage of all MR related documents in database for future reference in coordination with IT team Desired Skills/Competencies : - In-depth knowledge & understanding of various consumer research tools, techniques & processes - both quantitative & qualitative, primary & secondary - Basic knowledge of syndicated data - Nielsen, Kantar HH Panel, etc. - Strong multi-tasking capabilities and willingness to deliver in a busy fast-paced environment - Impressive communication skills - Verbal & Written - should be outspoken in nature and fluent in at least English & Hindi - Excellent presentation (PPT) and analytical (Excel) skills - Team player - with ability to establish rapport & credibility quickly - High drive for results and have the capability to successfully navigate ambiguous situations - Team management skills - should be able to guide a team as & when required

Chennai

CavinKare - Assistant Manager - Market Research 

CavinKare - Assistant Manager - Market Research  ,Job Description for CavinKare - Assistant Manager - Market Research  in CavinKare in  Chennai for (2-5) years of experience. Apply Now!

Job Description for CavinKare - Assistant Manager - Market Research  in CavinKare in  Chennai for (2-5) years of experience. Apply Now!