Category Product Manager ROLE PURPOSE : To lead the complete marketing/product management for a particular category in India through developing a comprehensive category roadmap, product selection, driving action plan &amp; monitoring the results of marketing activities. KEY RESPONSIBILITIES : 1. Market monitors: studying competitors, market players, trends, market capacity, product seasonality &amp; selling channels 2. Responsible for formulating strategy by product segment 3. Identify &amp; select appropriate products from Global list based on comprehensive market study which should leads to both Category growth &amp; brand development 4. Plan, implement and monitor product launches on a permanent basis. Developing products presentations, trade presentations and other informative materials on all the products 5. Lead daily activities &amp; communications - internally with other departments in the local subsidiary &amp; with the HQ marketing team 6. Market budget controlling for the category (within the framework of the activities required) 7. Developing &amp; executive a complete Media Plan for the category 8. Lead a full circle of trade supportive activities including motivation programs for sales teams and materials for shops 9. Control and analyze effectiveness of ATL/BTL activities for the category. 10. Consumer profile analyses on external database Price Positioning : - GM category analyzes - Supporting appropriate channel - Provide merchandising standards for the category - Driving CRM portfolio for managing customer complaints related to the category Company Website : www.chicco.in Group Website : www.artsana.com

Gurgaon/Gurugram

Category Product Manager - FMCG  

Category Product Manager - FMCG   ,Job Description for Category Product Manager - FMCG   in Artsana Group in  Gurgaon/Gurugram for (5-15) years of experience. Apply Now!

Job Description for Category Product Manager - FMCG   in Artsana Group in  Gurgaon/Gurugram for (5-15) years of experience. Apply Now!