Category Merchandising Role - eCommerce

Role Summary:

This role owns enabling ample discovery on the company platform for each category of the BUs and makes the company - a destination by habit- for the customers of the respective categories. Own all internal merchandising for Home & BGM. Launch, develop & execute sustained merchandising campaigns.

Strategy and planning :

- Know the customer: Deeply understand customer behavior, develop new customer insights

- Know the market and trend forecasts: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on selection, gaps, size, internal capabilities, etc. Optimize for monthly content and trend planning.

- Influence the leadership: Convert strategies into action by liaising with cross-functional leadership and drive the changes required

- Identify product differentiation based on consumer needs and journey funnel

Associations & partnerships :

- Map out the shopper journey and identify the right mix of promotional constructs to elevate the consumer experience & business objectives

- Ensure that company as a media channel is developed & used across any campaign that these brands might run regionally/nationally or globally (if relevant)

Own key merchandising channels & metrics :

- Front end all merch requirements with product, central merchandising and CRM teams for increasing awareness of BGMH products

- Define and co-own the customer acquisition and category growth roadmap for BGM categories

- Ability to drive adoption & scale up businesses via merchandising

- Design merchandising constructs and scale them in both automated and manual models

- Manage in-store promotions along with brands make brands partners in customer communication

- Working with in-house/ external designers to produce materials of visual impact and within brand guidelines