27/09 Zeba
Recruitment Consultant at CareerNet Technologies

Views:2972 Applications:151 Rec. Actions:Recruiter Actions:12

Category Marketing Role - SM2 Events - Grocery (5-9 yrs)

Bangalore Job Code: 748688

Key Responsibilities: SM2 Events - Category Marketing - Grocery

- Customer understanding: Be the voice of the customer internally

- Strong business ownership - enjoys delivering results & high attention to detail

- Drive growth in the cities (orders & GMV) via conversion improvement, new customer acquisition & leveraging traffic on Company Platform

- Work closely with cross-functional teams to ensure all drivers are in place for demand plan achievement in the cities

- Own, set-up and track output metrics for each project (GMV upside, Adoption, ROI)

- Demand Planning & Delivery: This role involves ownership of complete funnel of demand from traffic via various channels, conversion levers and how it translates to demand plan for the day/month/event and aligning stakeholders on the plan. It also involves in-depth understanding of city-specific category insights (India being a diverse market, every city is different in the way customers purchase grocery)

- Responsible for sanctity of demand plan, owning the levers for demand plan (deal planning, influencing stakeholders, ensuring best-in-class execution by engaging with operations team) Working on process improvement

- Having a view on demand numbers - why behind the trends

- Working with in-house designers to produce materials of visual impact (improving click-through rates via consistent experimentation & learning) for all grocery merchandising on Company Homepage & Grocery Homepage for the category in a systematic manner

- Collaborating with central merchandising team to design event constructs with grocery-use cases

- City-expertise, developing knowledge of key categories & brands specific to each city

Requirements of the role:

- Stakeholder management (collaborative), Program management (planning & execution) with strong sense of numbers & analytical thinking

- Finds the category interesting and really enjoys delivering results

What You Should Have: -

- Business & Analytical Thinking, Execution Excellence

- Stakeholder management skills- ability to work with multiple cross-functional teams

- Program management skills

- Strong bent for process improvement

- Team work - interacting with operations team, planning, supply chain & other functions in Grocery

- Ability to analyse data, interest in quick experimentation & closing the loop, customer focus

- Good business understanding, ability to derive from insight to business recommendation

- Proactive, self-starter & highly motivated to deliver results

Necessary Skills

- Business Thinking, Strong Execution Capability, Attention to Detail, Analytical Thinking, Category Understanding, Internal Stakeholder Management

- Good-to-have Skills

- Offline Grocery Retail Knowledge, Online Grocery Retail Experience, Shopper Marketing, Shopper Behaviour.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.