Category Manager - Trade Marketing - FMCG - IIM/MDI/ISB/FMS

We are looking for a candidate for the position of Category Trade Marketing Manager with an MNC FMCG firm.

Candidates who are associate with reputed FMCG companies can apply for this Position

Role - Category Trade Marketing Manager

Reporting: Head - Customer Marketing

Qualification: MBA Premier - B- School

Experience: 5 - 8 years of work experience, Primarily FMCG

Key Responsibilities:

The key responsibilities of this role would include:

- Planning and controlling annual, quarterly and monthly spends for the category. The person will be vested with the entire BTL strategy for the category.

- Designing monthly category activation and ensuring execution through regional counterparts.

- Delivery of category AOP objectives (top line, BTL %, distribution objectives).

- Owner of all trade programs assigned and new projects during the year

Key Stakeholders:

- Internal - Branch Managers, Zonal Sales Managers, Brand Marketing teams, Finance, IT

- External - Agencies, vendors