Category Manager - Sportswear

PURPOSE :

- Gain and generate consumer and sport insights

- Assist in executing the category direction

- Work with all functions to deliver product concepts

- Create ranges under supervision to achieve category goals

Key Result Areas:

- Analyse sportswear performance

- Experience market, consumer and retailer needs to be able to create industry leading products

- Support the creation team to implement given (Concept to Consumer) direction for relevant ranges

- Lead multiple categories of products related to sportswear for India Market. Build assortment plans by channel, which give clear product direction and information to the operational departments

- Responsible for business growth, identifying the market potential, analysing the demand to decide and develop categories.

- Analyse the market, growth and competitors to prioritize categories to invest.

- Do the stakeholder management by working in a cross-functional environment with Supply, Production, Retail, Online teams along with Brand Manager, Merchandiser and Commercial managers.

- Ensure product range and all decisions deliver on strategic vision for the brand and category while delivering against the business plan.

- Prepare and interpret sales in order to provide and execute against resultant recommendations and actionable strategies

- Collaboration with Retail Planning, Ecommerce, and Operations team members to execute seasonal plans and store experience.

- Provide data and ensure accuracy of all product related materials to operations, marketing and ecommerce.

Qualifications:

- Completed university degree preferably in Marketing & Business administration or Sports management -

- 8+ years of work experience. Previous experience in the sporting goods industry preferred

- Knowledge of the respective sports marketing category