JOB DESCRIPTION:

Category Management & New Product Development

Category Management

- Own end-to-end responsibility of Category Management across F&B space, including creating the vision for the category, planning and execution

- Identifying and develop Target Sector, Target Customer, Category Outline, Products & Brands, Differentiation Strategies and promoting Innovation to keep the category relevant and refreshed.

- Competition and alternate channels mapping: Sorting & identifying the fast moving product thus increasing the sales.

- Develop and Own Monthly Category Analysis Report.

- Overall responsibility is to optimize sales along with accountability of Pricing, Promotion, Margin & Inventory Control.

Merchandising

- Develop and implement placement and planogram strategies that improve category turnover.

- Plan and develop merchandising strategies

- Analyze sales figures & anticipate product needs and plan product ranges/stock

- Collaborate with buyers for timely & quality supplies

- Produce layout plans for sales and merchandise planning

- Forecast profits/sales and plan budgets (OTB)

- Monitor stock movement to machines and sales

New Product Development

- Create Product Strategy in line with Business Plan and backed with strong Customer & Market insights and Need Gap Analysis to create Customer as well as Enterprise Value

- Create strong funnel for new product development and incremental improvements

- Work collaboratively with cross-functional team including Sales & BD, Operations, Products & Solutions, Procurement, and Finance to develop and implement product strategies seamlessly. Branding (Static & Digital)

- Responsible for growing Branding Business Line for Vendiman.

- Responsible for Creating strong funnel of prospects and brand relationships for maximizing our branding space and branding revenue; both static and Digital.

- Develop & implement solutions in close collaboration with cross-functional teams and prospects Manage Promotion

- Develop and implement promotional plans that bring excitement among consumers and incremental sales.

Customer Complaints

- Gain insights from Customer feedback to provide solutions and take quick corrective actions where needed.

Vendor Management

- Vendor Evaluation, Selection and Commercial Negotiations for Price, Margins, Credit Terms , Delivery lead time, Returns, Stock Management, Product Quality and Overall Service

- Establish collaborative retailer/supplier relationships to maximize income/terms/discounts & improve sales and profitability of category.

- Conduct business review with vendors to achieve mutual profitable goals.

What we are looking for in a candidate

- 5-7 years of quality experience in Category Management preferably in FMCG, F&B space.

- Have good exposure to managing end-to-end lifecycle of new product development.

- Consumer Centricity and Growth & Entrepreneurial Mindset

- Commercial Awareness and familiarity with Market Research, Competition and Analytics.

- Derive insights from Market as well as Data and use the same for Product Development, Improvements and Iterations

- Ability to Multi-Task and Prioritize

- Ability to collaborate

- Hand-on approach, result focus and Go-getter

- Self-starter and Innovation

- Eye to Detailing

- Curiosity & Creativity

- Numerical & Analytical Ability

- Excellent verbal and written communications skills

- Strong listening, presentation and decision-making skills

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