Category Manager - OTC Division - FMCG

Company: Reputed FMCG Company which deals with Personal Care

About Company: Reputed FMCG Company which deals with Personal care and a multi-brand, multi-product company with operations all over the nation.

Business Planning :

- Extension of OTC Brand status

- Developing a support plan that will help achieve the objectives

- Accountable for the successful and timely execution of agreed activities on the category

- Regular Reporting of business performance of the portfolio

Strategic Planning :

- Assessment of opportunities in the OTC category

- Developing hypothesis on ways to tap those opportunities

- Assessing the validity of the hypothesis on developmental as well as consumer relevance front

- Executing the final agreed strategic plan for the category thru cross-functional coordination and external vendor management.

Financial Dimensions:
 
- Revenue

- Gross Margin

- ASP

Non-Financial Dimensions :

- Brand Management

- Communication Development

- Media Strategy

- Market Research

- Sales & Distribution Planning

- New Product Development