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Consultant at Rini Search Services
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Category Manager - New Product Development/Marketing - Consumer Electronics (4-12 yrs)
Career opportunity with leading Consumer Durable company in small appliance division.
Position : Product Manager (small Appliance)
Job Profile :
- Lead & deliver Product Innovation: Identify opportunities in product portfolio- new as well as existing range for new product introductions, range rationalisation to ensure product range is ahead of competition, is profitable and strengthens brand promise. For this strong product innovation skills and knowledge of innovation processes, analytical skills on product features and data will be required. New product introductions will require customer and market segmentation, targeting and positioning skills.
- Lead generation of Consumer & Customer insights: Lead research projects from briefing to reporting and delivering insights - into-action. Contribute as a key stake holder in all brand health studies.
- Lead Marketing Programs: Conceptualise, develop and execute comprehensive marketing programs by working with advertising agencies, direct marketing agencies, PR agencies, and media agencies across all channels- modern retail, general trade, CSD, TV channels, institutional sales and e-commerce. Conceptualise and execute marketing and advertising communication across media (print, TV, digital, radio) for various brand campaigns - festival, promotional, brand advertisement, new product launch campaigns.
- Drive throughputs across channels: Develop and execute individual channel strategies consisting of assortment strategies, marketing & promotions programs, leveraging customer insights, point-of-sale brand presence elements. This requires close working with field teams and direct interaction with channel partners. For this, experience and understanding of various channels, channel operations and sales processes is a must.
- Deliver Product Development: Take outputs of product innovation process to execution by developing new products/ improve existing products in close engagement with product development teams and vendors.
- Working with Customer Care: Manage spare parts and track customer service to deliver superior customer experience.
Shazia Merchant
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