Category Manager - New Product Development - FMCG

Category Manager - NPD

- Develops the strategy, directs the development and implementation of company's product portfolio.

- Maximize incremental revenue through consumer purchase frequency and share of requirements.

- Develop product line with differentiation on product with higher ASP, Margin and Premiumization

- Creates, develops and delivers strategic innovation projects that will produce a competitive advantage in the marketplace.

- Deliver the new product revenue goals set by the organization

- Strong leader with excellent management skills who is able to motivate and innovate on a daily basis.

- Directs pricing strategy to achieve greatest impact while playing a key role into promotion strategy and effectiveness.

- Responsible for developing and executing the strategic plans for the overall new product portfolio and commercializing.

- Increase in per product average selling price.

- Increase in category average ticket value.

- Increase premium label contribution to company sales.

- Number of Product develop, own brand/international product.

- Continues awareness on new product launch in own brand/international product.

- Differentiation in assortment with competitor.

- Numbers of new category offering to customer.

- Impact on category sales growth come from product innovated.

- Impact on category RGM driven through product introduce.

- Higher sales ratio of loyalty customer.