HR Specialist at Xpert Conexions
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Category Manager - Marketing - FMCG/FMCD - IIM/ISB/MDI/FMS (12-20 yrs)
Category Manager - Marketing - MBA (TIER 1/ TIER 2 College), Bangalore
- Drive volume and net revenue growth while improving market share as per annual operating plan
- Define brand architecture and develop marketing strategy to strengthen brand equity for long term growth
- Develop brand communication in-line with Global guardrails while being relevant to local consumers
- Partner with agencies in implementing ATL, digital, PR and activation plans efficiently within budgets
- Lead product, packaging, pricing and channel initiatives collaborating with cross-functional team
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