Upgrade to Pro Member
Category Manager - Marketing - EdTech Startup (7-10 yrs)
Position:- Category Manager Marketing :
Exposure: B2C, Online Marketing, Consumer Understanding, Product Development, Digital, Campaign, Band, Performance Marketing, Portfolios/New Product
- Understanding the consumer, mining insights from data, and translating them into business opportunities.
- Work closely with the Academic team, Technology team & Sales team to conceptualize and roll out category building initiatives.
- Developing strategies for the category basis consumer understanding and portfolio of courses.
- Providing strategic guidance to product managers to develop product plans and oversee their execution
- Actively work with the marketing communication team to track and ensure the effectiveness of campaigns/properties.
- Responsible for meeting that the top-line & bottom-line objectives of the category.
Budget and Revenue Planning :
- Forecast product demands and trends
- Track and manage budget
- Balancing projected forecasts and actual sales, identify gaps and implement action plans
- Build category as a strong revenue and profitable business
- Create clear differentiation for ongoing growth
- Sound understanding of competitors, their product positioning, pricing and promotional activities, market intelligence
Product Management :
- Responsible for product design, packaging, pricing & communication.
- Research and analyze data and market insights
- Work with consumers, Academic team, Product Tech team to identify new ways of expanding product categories
- Sound understanding of competitors, their product positioning, pricing, and promotional activities
- Build Customer stickiness and revenue build up over time by ensuring cross-sell/upsell and repeat purchase/renewal
- Collaborate with the communication team
Teacher Management
- Work closely with the teacher development team to ensure the availability of teacher and quality of teachers
Ideal Candidate
- 7-10 Years of Product Management Experience from E Com, FMCG, Telecom (Postpaid)
- Exposure to technology, digital customer journey, digital product management IIMs/MDI/XLRI
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
