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Manager - Recruitment at Ingenuity Inc
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Category Manager - Home & Personal Care Domain - FMCG (4-8 yrs)
Company: Reputed FMCG Company which deals with Personal Care
About Company: Reputed FMCG Company which deals with Personal care and a multi-brand, multi-product company with operations all over the nation.
- Own and manage the product development lifecycle by working closely with Marketing, Procurement, Operations, R&D, Quality functions
- Develop Brand Positioning, Identity & Architecture for consistent brand development
- Develop yearly category business plan, marketing plan, quarterly and monthly forecasts
- Coordinate with Sales & Supply Chain for ensuring achievement of monthly, quarterly and yearly business objectives
- Plan & Implement Brands Marketing Plan For Achievement Of Business Objectives
- Collaborate with Sales on development on trade marketing plans for the category
- Identify Innovation & Renovation Opportunities and Implement the same thru cross-functional coordination
- Identify brands research needs and implement the same
- Develop the brand's communication strategy and implement the same thru Offline & Online Media
- Collaborate with E-Commerce For Performance Marketing & Brand Development On The Platforms
- Plan & Implement Brands Promotional Needs Thru Active Collaboration With Cross-Functional Teams
- Track Brands Performance on business metrics, plan and implement appropriate actions to achieve business objectives
- Track Brands Product Quality Thru Secondary Research & Product Benchmarking & Collaborating with Quality
- Track Brands Equity Health, Plan Appropriate Actions To Manage Equity
- Manage Category Marketing Budgets & Play An Important Role In Influencing Trade Marketing Spends
- Manage External Vendor Relationships Like Creative Agency, Media Agency, Digital Agency, Printers, Event Mgmt Co's etc..
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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