Category Manager - Home Care

Role Summary : 

The incumbent will be responsible for managing the existing as well as expanding the Home Care strategy. He/she will be responsible for business planning for the existing portfolio, doing initial secondary research to propose a medium term strategy for the portfolio, conducting requisite researches to validate hypothesis, coordinate cross functionally to develop the product pipeline, developing the communication and media strategy using the creative and media agencies and develop go to market plan in association with the Sales team.

Essence of Role - Key Accountabilities

A. Business Planning

1. Extension of Premium Brand Status

2. Developing a support plan that will help achieve the objectives

3. Accountable for successful and timely execution of agreed activities on the category

4. Regular Reporting of business performance of the portfolio

B. Strategic Planning

1. Assessment of opportunities in Home Care category

2. Developing hypothesis on ways to tap those opportunities

3. Assessing the validity of the hypothesis on developmental as well as consumer relevance front

4. Executing the final agreed strategic plan for the category thru cross functional coordination and external vendor management.

Role Dimensions : 

A. Financial Dimensions

1. Revenue

2. Gross Margin

3. ASP

B. Non-Financial Dimensions

1. Brand Management

2. Communication Development

3. Media Strategy

4. Market Research

5. Sales & Distribution Planning

6. New Product Development

Role Complexity [E.g. Location, Industry dynamics etc] : 

1. Cross Functional Coordination

2. External Vendor Management

Qualifications : 

A. Educational Qualifications: Must be an MBA in Marketing From A Reputed Institution

B. Experience Required : 

1. Must have 6-8 years of experience in managing a brand in a competitive category

2. Ideally must have experience in managing an Air Care brand or portfolio

3. Must have experience in independently managing a brand or a category for at least 3-4 years

C. Functional Skills Required : 

1. Brand Planning

2. Market Research

3. New Product Development

4. Communication Development

5. Media Strategy & Planning

6. Digital Marketing

D. Desired Competencies / Behaviours

1. Analytical & Strategic

2. Execution Skills

3. People Management

Impact of Influence : 

1. Internal Interactions / Influence Cross Functional Teams - R&D, Sales, Logistics

2. External Interactions / Influence External Vendors - Creative/Media/Research/Design/Manufacturing

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