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Category Manager - FMCG/Personal Care/eCommerce (6-13 yrs)
- Analysing data or insights to determine industry and consumer trends regarding the product and category
- Creating and developing a strategic long-term plan for the development of the category
- Developing an exit strategy for unsuccessful products
- Overseeing a team of analysts and other support staff
- Building and driving relationships with key vendors to improve pricing and quality of services
- Becoming a leader in category ranging, pricing and promotions across channels
- Placing appropriate orders to ensure product availability meets demand
- Leading category management projects to optimise ranges and related merchandising
- Collaborating with buyers and merchandisers to expand product categories
- Creating forecasts for product demand to ensure sustainability of inventory
- Managing budget development and revenue for the category
- Developing strong working relationships with buying, marketing and merchandising teams
- Responsible for developing & executing the overall marketing & brand strategy
- Development of brand communications aimed at awareness and trial/demand generation on the brand for campaigns across TV, Print and digital Media.
- Must be aware about the significance of digital marketing processes with respect to brand building.
- Be digitally savvy in managing/ leading the agency partner and must be able to work together with the digital marketing counterparts internally and with agency to develop an integrated digital marketing approach for brands led.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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