Category Manager - FMCG/FMCD - eCommerce

Category Manager;

Responsibilities -

- Monitor and keep abreast with industry trends and competitors to identify and respond to new opportunities based on market research, trends, customer feedback and requests, and market demand

- Enhance the organization' understanding of consumer, competitive and brand health. Maintains updated knowledge of consumer behavior, competitor products, competitive position and related market trends and drivers

- Partner with cross functional team to articulate product strategy, product roadmap, positioning, and decisions while eliciting commitment of resources.

- Regularly Track competitor action on the ecommerce channel and develop appropriate tactical and strategic answers

- Support in efficient execution of new product launch with identifying unique customer insights, development of end-to-end programs, campaigns and efficiently executions to achieve desired KPIs

- Develop the right content and various collaterals with internal teams, and external agency, ensure cross team collaboration for efficient execution

- Measure and analyze performance of product initiatives against ROI, KPIs, and other metrics. Continually generate ideas for product introductions and expansion

Key Interactions:

- Ecommerce platform partners to collect insights

- BU teams to take product strategy decision while eliciting commitment of resources

Skills required:

- 0-5 years of experience in sales and ecommerce, preferably ecommerce

- Ability to manage and resolve conflicts

- Strong knowledge of category management, marketing and sales principles

- Ability to analyze and develop accurate conclusions to support category decisions based on key data

- An understanding of the market and consumer insights and trends

- Strong people management and persuasion skills to manage and influence at all levels of the company

- An analytical mind with strategic ability

- Excellent communication and interpersonal skills