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23/01 Mrityunjay Sharma
Co-Founder at Envista Mindmap Services Pvt. Ltd.

Views:1937 Applications:427 Rec. Actions:Recruiter Actions:233

Category Manager - FMCG/eCommerce (4-8 yrs)

Bangalore Job Code: 1210447

Roles & Responsibility :

- Overall managing Category for WOW Skin Sc - Leading category Strategy for WOW Skin/Hair

- End-to-end management of short & mid-term marketing plans basis the long-term objectives for the brand(s).

- Market & Consumer Understanding: Analyzing the evolving competitive landscape, industry trends & brand positioning; Thorough understanding of the consumer - triggers, barriers, etc.

- New Products Launch Success: Designing and executing new product launch playbooks for success across different channels - d2c, marketplaces, offline.

- Communication Development: Ownership of messaging across all consumer touchpoints.

- Data Analytics: Actively driving measurement & learnings for various marketing initiatives.

- Stakeholder Management: Collaborating with relevant POCs across the marketing team, cross-functional teams, and external partners/agencies/vendors.

- Other activities required to support portfolio management, sales support, customer service, etc. to drive overall brand success."

Educational/ Experience requirements :

- Bachelor's degree (business/marketing expertise pref.), Post-grad. in Marketing preferred

- ~4-5 years of experience in Brand Management, Consumer Marketing, E-commerce, or digital marketing

- Prior experience in direct-to-consumer brands or FMCG brands along with exposure to one start-up (in any industry) would be an advantage

- Self-driven, enthusiastic team player;

-Ability to manage multiple projects simultaneously

- Excellent stakeholder management

- Analytical bent of mind - comfortable around digital data to learn and take better decisions

- Passionate about building lovable consumer brands

Compensation budget: 25 -35L for BM (can vary for Sr BM)

Women-friendly workplace:

Maternity and Paternity Benefits

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