Category Manager - eCommerce

- Develop Go-To-Market strategy for your category and create the strategic blueprint to achieve category leadership and pipeline targets.

- Lead the solution launches and develop core positioning, buyer personas, messaging hierarchy and pitches for the identified target audience suited to your category

- Collaborate with Innovaccer Leadership team and cross-functional heads across sales, product, sales support and marketing functions to align strategies and provide full support in achieving category business goals

- Deepen our understanding of target category and relevant audiences through competitive and market intelligence

- Ideate and execute campaigns to generate awareness and interest for your respective solutions in the category

- Identify product needs and emerging trends for your category