Category Manager - Digital Marketing Campaigns - eCommerce

JOB ROLE : 

The Product Head plays an important role in the management of the product category. He/she will be responsible for the P&L of the product category along with strategizing, execution of the Digital Marketing campaigns.

JOB DESCRIPTION : 

- Lead overall product category

- Develop a strategy, adequate mix activation plan, and P&L of the category.

- Develop strategic alignment with the team and also a superior understanding of customer needs and behaviors.

- Develop long term online roadmap for the product that optimizes the customer experience and sales/profitability

- Subscriber growth and retention

- Effective and Efficient management of Team Members in terms of Target Orientation, enhance Productivity and Performance, Motivation, Monitoring and Review, Team Development, Training.

- Effective programs to compensate, train, appraise the team.

- Source and test new user acquisition channels/partners, and optimization opportunities to make the campaigns more effective.

QUALIFICATION : 

- Any Graduate or Postgraduate

- Preference would be given to Engineers & MBA from Tier A institutions.

EXPERIENCE : 

- 4-8 years experience in managing category.

- 3 years experience into Digital Marketing.

- Experience in E-commerce/Retail/FMCG industry.

SKILL SET :

- Excellent Communication Skills (Verbal and written)

- Passion for internet Marketing

- Hand on Exposure on platforms (Facebook, AdWords, Yahoo)

- Proven record of building and scaling profitable marketing teams

- Strong quantitative skills, including analytical abilities.