Category Manager/Deputy General Manager - CPD Marketing - Paint & Adhesive - IIM/MDI/ISB/FMS

Candidates only from Paints and adhesive industry are considered.

Job Title : Category Manager - CPD Marketing

Location : Gurgaon 

Direct Reporting to: Head Marketing - CPD 

Matrix Reporting to: Staff Supervised

Job Titles of Direct Reports : - Internal Grade

Level : 12 / 12 A 

II. JOB PURPOSE

- The role holder will be responsible for maximizing the Revenue & Gross Margins for the business by owning up the complete product life cycle of the portfolio in the business. He would be responsible to devise a comprehensive product strategy for s operating in a highly competitive environment based upon analysis of the complex data collected/available on buyers, Influencer behavior & product preferences from a range of different sources and then translate it into meaningful information & drive the business to offer relevant products based on customer preferences.

- The incumbent should be at comfort, in a start-up like an environment and must demonstrate at work, a strong challenger mindset with proven abilities to drive Cross-functional teams and influence critical stakeholders on key pillars of the strategy for the business.

- Own the revenue & the Gross Margins for the entire category.

- Identify new opportunities in markets related to current or allied product category.

- Define the product strategy and roadmap. Developing and implementing a company-wide go-to-market plan & working with cross-functional departments to execute the same.

- Develop pricing models and strategy for the newly identified growth opportunities to meet profitability goals.

- Develop the core positioning and messaging for all products and services.

- Manage the complete Product Life Cycle.

- Competitor analysis - expert in having a pulse on the competition and their offerings.

- Business cases for new product development and/or enhancement.

- Manage the development and launch of new products and services as per the project charter.

- Develop sales tools and marketing pitch/product & commercial literature.

- Specifying market requirements for current and future products by visits to customers and non-customers/exhibitions/subscriptions/online research. 

IV. KEY PERFORMANCE INDICATORS

Measurable Deliverables :

- Category Revenue & Gross Margins

- New avenues of revenue - new product & new markets

- Product Profitability

- New products roadmap

- Complete Product Life Cycle management

V. QUALIFICATIONS, CERTIFICATIONS AND EXPERIENCE

Minimum Qualifications :

- MBA from a Tier 1, top 6 B Schools preferably with an Engineering degree.

Specific experience:
 
- Category management role in a challenger brand in the allied products for about 4 years

Overall experience :

- 6 to 8 years, primarily in Paints / Lubricants having Influencer centric GTM.

VI. KEY INTERACTIONS :

Key Internal Contacts :

Nature or purpose of interaction :

- Head

- Category Roadmap, Market Insights & GTM blueprint

- Sales Team

- Market intelligence & GTM execution

- Manufacturing / R & D / SCM

- New Product roadmap. 

Key External Contacts :

Nature or purpose of interaction : 

- Consultants / Vendors

- NPD & Sourcing

- Market Stakeholder

Competition tracking & intelligence