Upgrade to Pro Member
Category Manager - Consumer Healthcare/OTC/Pharma (8-14 yrs)
- Responsible for developing & executing the overall marketing & brand strategy.
- Development of brand communications aimed at awareness and trial/demand generation on the brand for campaigns across TV, Print and digital Media.
- Developing and optimizing the media plan across TV, Print and Digital media along with the agency.
- Partner in line with the brand objectives.
- Responsible for category activation, sale and gross margins
- Responsible for closure of orders by coordinating with sales team and plants
- Develop insights into category expansion, prioritization, roll out.
- Must be aware about the significance of digital marketing processes with respect to brand building.
- Be digitally savvy in managing/ leading the agency partner and must be able to work together with the digital marketing counterparts internally and with agency to develop an integrated digital marketing approach for brands led.
- Brand Marketing Mix Development and Execution with a blend of products, distribution (place) systems, prices, promotions and people.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
