Recruitment Consultant at Meyrahkee Advisors Private Limited
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Category Manager - Commercial Vehicles Segment - Logistics (3-7 yrs)
About the client:
It is a on-demand logistics marketplace providing commercial vehicles .
Roles & Responsibilities:
1. Opportunity Identification: Identify the categories to expand in & prioritize the same!
2. Build Supply: Develop supply initiatives in terms of supply marketing, supply acquisition and retention, and coordinate with relevant stakeholders in order to build supply
3. Launch Category: Manage & own all aspects of marketing for the category including GTM strategy, positioning, messaging, pricing, competitive research, internal communications and field enablement
4. Manage Category: Define strategic growth plan for the categories along with end-to-end management of the same. Responsible for marketing, fulfillment, monitoring and reporting on the performance and growth of the category on a regular basis
5. Continuously evolve the category by developing deep insights about the market & understanding customer expectations
6. Manage growth, revenue and P&L for the category