Category Manager - Commercial Vehicles Segment - Logistics

About the client:

It is a on-demand logistics marketplace providing commercial vehicles .

Job Description:

Roles & Responsibilities:

1. Opportunity Identification: Identify the categories to expand in & prioritize the same!

2. Build Supply: Develop supply initiatives in terms of supply marketing, supply acquisition and retention, and coordinate with relevant stakeholders in order to build supply

3. Launch Category: Manage & own all aspects of marketing for the category including GTM strategy, positioning, messaging, pricing, competitive research, internal communications and field enablement

4. Manage Category: Define strategic growth plan for the categories along with end-to-end management of the same. Responsible for marketing, fulfillment, monitoring and reporting on the performance and growth of the category on a regular basis

5. Continuously evolve the category by developing deep insights about the market & understanding customer expectations

6. Manage growth, revenue and P&L for the category