POSITION TITLE:

Category Manager - Buying & Merchandising Ladies Ethnic wear (Team Size 2 Buyers) POSITION

NUMBER(S): 1

DEPARTMENT : (e.g., Division, Region, Department) Apparel

UNIT: (e.g., Branch, Area, District) Corporate (Gurgaon) LOCATION: Gurgaon

SUPERVISOR- S TITLE: Head BNM POSITION

NUMBER/ Grade

JOB SUMMARY :

- Strategic development of Vmart merchandising programmes and retail strategies for the category

- Find the right partners for tie ups to deliver the sales and margin.

- Find the right partners for right products mix.

- Negotiate with the potential partners for the best deal.

- Maintain the pre determined margin for profit.

PURPOSE OF POSITION :

- Efficient Brand and PL sourcing of the products.

- Efficient resource management.

SPECIFIC ACCOUNTABILITIES / DELIVERABLES :

INTERNAL BUSINESS PROCESSES :

- Plan and implement strategies for layout and customer traffic flow so as to maximize sales, customer satisfaction, appearance, image and brand

LEARNING AND GROWTH :

- Analyse the market to decide on the right products to stock

- Develop knowledge of different sources which would provide the maximum value for money

- Developing knowledge about the competitors strategy and pricing schemes

- Develop knowledge about both foreign and Indian brands and market

- Analyse the current customer needs and trends

FINANCIAL :

- Decide on pricing strategies

- Ensure that the objective of top line and bottom-line is achieved

- Ensure maximisation of budget constraints

CUSTOMER :

- Decide on promotional strategies to enhance footfall

KEY PERFORMANCE INDICATORS

(%) Responsibilities :

- 20 Plan and implement strategies for layout and customer traffic flow (per square feet of the allotted space)

- 20 Research and analyze the current customer needs and decide on the best products and categories to stock

- 20 Seek new merchandising categories, trends and products by developing knowledge of both Brands and PL

- 15 Develop knowledge of different sources which would provide the maximum value for money

- 15 Developing knowledge about the competitors strategy and pricing schemes

- 10 Decide on pricing and promotional strategies

DIRECT SUPERVISION (i.e., responsibility for signing the employee appraisal form)

Role # of positions

Directly supervises staff NA

Supervises staff through subordinate supervisors NA

EDUCATIONAL QUALIFICATIONS :

- The incumbent should be a NIFT graduate, PGDM and have similar/same work experience.

PROFESSIONAL QUALIFICATIONS :

- The incumbent should have 12-14 years of work experience

WORKING CONDITIONS:

- Corporate (Gurgaon)

COMMENTS :

- Additional responsibilities might be assigned

AUTHORIZATION :

I confirm that:

1. the accountabilities / deliverables were assigned to this position effective: (Date).

2. the information in this position description reflects the actual work performed.

3. a copy has / will be provided to the job holders.

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