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22/05 Akshay Datt
Founder at Unnati

Views:1174 Applications:233 Rec. Actions:Recruiter Actions:216

Category Manager - Ayurvedic Healthcare Startup (2-4 yrs)

Mumbai Job Code: 823732

Are you a self-motivated leader with innovative thinking and hands-on in the digital domain, have strong communication and marketing skills, then this role is for you.

Backed by one of the oldest and most famous Ayurvedic Indian brand, our client is a fast-growing Ayurvedic products company and provides high quality ayurvedic products for the new-age consumers. Founded in 2016, they currently have shelf presence in over 150 retail outlets, sell through multiple e-commerce portals and export to international markets as well.

Their focus is on Ayurvedic Nutrition products like plant protein powders, A2 ghee, juices, herbal teas, flavoured honeys and more. They have been successfully doubling sales every quarter, and enjoy the trust of their investors as well as consumers. Their mission is to provide revitalising solutions to their customers, that are non-synthetic, fresh from the source, and extremely hygienically picked and packed.

As the Category Manager, you will be responsible for following:

Sales and Business Intelligence:

- Driving sales planning and sales strategy for the D2C platform

- Creating necessary data reports and run data-driven decisions to optimize sales, improve the customer journey and streamline operations

- Driving customer engagement and retention, through marketing automation and other programs

- Liaising with the operations team to ensure competitive delivery timelines and metrics

Marketing:

- Working on developing solutions to scale existing growth levers; Ideating and creating hard-hitting and relatable campaigns for various target segments for digital, social, influencer and offline media

- Leading cross-functional collaboration with brand, performance, content, and influencer marketing teams to execute campaigns and create performance reports

- Leading marketing research and data analytics; provide strong business judgment/build hypothesis

- Identifying and activating strategic alliances and integrations

Reporting and Project Management:

- Working closely with the content, design, web development and marketing teams to ensure timelines are met and quality standards maintained

- Working on creating annual and quarterly marketing plans, sales projections and internal analysis on campaign performance

- Assisting the business head in monthly, quarterly and annual reporting and process improvements

Candidate Profile:

What you need to have:

- 2-4 years experience in a sales and/or marketing role

- Strong data analytical skills, excellent with numbers; ability to work with data and use strong business judgment to build hypothesis and run data-driven decisions

- Ability to work in a highly dynamic environment across cross-functional teams; Strong marketing acumen, good at managing multiple activities & projects

- Exceptional organization and planning skills

- Exceptional written/verbal communication

- A penchant for understanding consumer traits and behavior

- Keen eye to detail

- Campaign management and agency experience is a plus

Experience: 2 to 4 years

Annual CTC: Rupees 10,00,000 to 12,00,000

Women-friendly workplace:

Maternity and Paternity Benefits

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