Senior Consultant at Flexability
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Category Lead - FMCG (9-15 yrs)
- The role is accountable for shaping the performance of multiple brands by developing an inspiring Marketing Business plan and delivering creative excellence, media first thinking, performance management and championing compliance norms.
- Accountable for overall management of brand budget (ATL) to drive the effectiveness and efficiency of spends.
- Good experience in brand positioning, brand strategy & content strategy for the category
- Accountable for the development of brand communication/content/key visuals look based on the finalized platform/creative idea
- Should have experience in extensive brand marketing as well as on the digital platforms.
- Understanding on consumer planning/insights.
- Team handling role
- Should be from Tier 1/Tier2institute.
- Experience 8-15 years