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Consultant at Domnic Lewis International
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Category Head - Trade Marketing - Decorative Paints (10-20 yrs)
Category Head - Trade Marketing
- Strategy, planning, and implementation for all brands and products.
- Categories would include a mix of new brand work, new category work-and existing brands new category work
- Developing new products and strengthening the current product portfolio.
- Developing and launching new products in the category.
- Ensuring top line and profitability.
- Promotion of brand, Planning and developing marketing strategies.
- Initiating and executing activities for prelaunch & Launch plans.
- Executing promotional/communication plans across all ATL/BTL activities.
- Responsible for developing and defining consumer insight driven marketing mix and product portfolio.
- End to end responsibility for new category/product development and new category/product launches.
- Responsibilities would also include driving strategy, planning, top line, budget management & bottom line for above.
- Interact with the Activation team and form a strong partnership to grow category/Brand.
- Brand positioning and product range architecture strategy formulation.
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