Senior HR Consultant at CIEL HR Services
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Category Head - Retail/FMCG (10-15 yrs)
Vacancy for Category Head role with Retail (FMCG) Brand for Mumbai
- Lead the strategy & thinking for the FMCG private labels - for both existing and new categories
- Be the catalyst for product quality sustenance & improvement
- Drive the new product development process from idea to launch; own the GATE process
- Identify opportunities for new categories with detailed data analysis and creating detailed launch plans
- Analyze market trends and competitive data to identify opportunities and make recommendations for maximizing revenue and profitability
- Monitor the brand health measures - market share, consumer stickiness, geographic dispersion, etc.; identify gaps, areas of improvement to enable data-backed decision making
- Lead the product mix (pricing, SKU's, distribution, pack graphics) and support product development team
- Own the packaging design development process in close coordination with packaging team and design agencies
- Work alongside consumer research team and agencies to better the customer/product understanding
- Work closely with operations teams to ensure superior in-store execution
- Passout of a reputed management institute with rich marketing experience from FMCG sector (need from a company of upto INR 2000 Cr. turnover)
- Multi-category exposure with Foods FMCG would be preferred
- An individual who is seeking to make a career in business roles going forward
- Strong analytical and insighting skills wih an eye for detail
- Understanding of competitive landscapes - propositions, pricing, promotional and distribution strategy
- Ability to work seamlessly in cross-functional teams, managing complexity and to get work done
- Should be fine with regular travel
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