Category Head - P&L - Mobile Devices

Overall lead Category performance for Mobile Devices (Incl Locked Devices) & Accessories

Senior Category Manager (Smartphone Category)

(India's biggest E commerce company)

- Conceptualizing and executing Route-To-Market strategies for multiple series of smart phone launches online .

- Successfully launching new smart phone models across price and consumer segments. This includes the spectrum of mass segment launches and premium launches. Accomplished success of all the launches by ensuring a meticulous end to end product life cycle plan, starting from route to market strategy for the launch to price interventions during the lifecycle of product basis competition landscape.

- Decision maker in Performance marketing and consumer acquisition (SEM, RE-Targeting, Affiliates) initiatives of the Business unit.

Managing the P/L for the category for a profitable and sustainable business.

- Negotiating and executing end to end deals for Smartphones Category in liaison with multiple stakeholders both within the organization and with partner organizations

- Co-created products relevant to the current Smartphones environment along with brands to ensure Profitable PLCs. Own, set-up and track output metrics for each product (Revenue, P&L, Adoption & ROI)

- Created brands from scratch and made them relevant in the India's Smartphones ecosystem by building/launching relevant products, consulting on ideal GTM, planning SCM and signing long term partnership agreement with the brands

- Successfully managed deliverables with cross functional teams like Operations, Logistics, Customer Care, Category/Central Marketing & Business Finance to achieve Category's objectives.

- Anchored all aspects of online marketing, content development, digital advertising, and measurement