Category Head - Pet Care Startup

We are looking for Category Head (Pan India) responsibility for a Petcare startup based at Delhi.

- Pinpoint customer/shopper trends and understand the advanced principles of category management

- Market product categories effectively, discuss strategies with management, brief market research companies, update internal reports, perform regular retail checks, and drive sales through different planogram strategies.

Key Deliverables :-

- P&L responsibility for the category. Decide on the offering of product, pricing of products and deliver the target margins across product offerings & channels.

- Ensure to manage inventory, revenue & margins from the categories. Alter the mix of offering depending on key learnings & insights.

- Understand consumer & market insights, and work on the promotions / offering mix / pricing for categories, commensurate with budget plans.

- commensurate with budget plans.

- Ability to manage a wide spectrum of products ranging from Food, Treats, Grooming, Health Care, Fashion & Lifestyle for Pets, Leashes & Collars, etc.

- Ensure correctness & aptness of content for each SKU, including photoshoot / product shoot.

- Manage consistent & optimal availability of inventory across channels, and also ensure seamless experience for the consumers across channels.

- Market research of key competitors and also global players. Implement learnings in category offerings of our brand.

- Comfort of having worked on Gineysis, Magento & Browntape.-

- Researching and analyzing trends in sales and consumer behavior.

- Drafting reports for the organization to enhance sales.

- Planning and implementing planograms for shelf displays.

- Communicating with suppliers and retailers about products.

- Optimizing in-store displays with prompted signage, category markers, and category usage tips.

- Proficient at evaluating current business retail practices.

- Ability to write well and generate reports on market activity.

- Possess great negotiation and interpersonal skills.

- Ability to think from a consumer perspective and understand buying behavior.

- Analytical, creative, and goal-driven thinking.

- Experience in retail and marketing

- Must have worked in both ONLINE & OFFLINE RETAIL

Functional Competencies

- An excellent grasp of spatial, design, and promotional planning.

- Up to date with the latest category management principles