Head - SME/BD/Projects at Trustklub
Views:774 Applications:416 Rec. Actions:Recruiter Actions:11
Category Head - Home Hygiene Division - Paint Industry (10-15 yrs)
Key Deliverables :
- Management of current product range for optimal SKU and brand efficiency, including SKU rationalization and product life cycle management.
- Manage the innovation pipeline for the portfolios to deliver product innovation aligned with the brand strategy and consumer insights.
- Project management of innovation with cross functional teams
- Development and management of current and new product packaging with regulatory, supply chain and agencies
- Lead and manage product planning and strategy development, execution, control, analysis and evaluation of all activities associated with the portfolio.
- Develop marketing and strategic plans and budgets in conjunction with the Marketing team (including innovation, communications, advertising and other activities).
- Identifying trends and insights which can lead to new initiatives and growth.
- Review and analyse research and shopper data to drive opportunity identification, deliver key strategic insight projects, develop and manage instore and on shelf strategies at the retail level.
- Collaborating with Sales to set promotional initiatives in-market.
- Prepare brand performance and review presentations on a regular basis as required
Candidate Profile :
- 10-12 years post-MBA experience in sales and marketing
- Prior experience of brand management in FMCG industry mandatory
- Experience of handling following portfolios desirable: personal care, personal wash, home cleansing, fabric care
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.